Project Stage: completed
The central idea is to combine coffee and wheat products. Wheat gives the impression of steam coming out of the cup and that is the connection of the two concepts.
The freer design gives the signal a sense of movement and its less stringent geometry makes it friendlier and more intimate.
The font that has been used also contains animation, as if it was handwritten.
Finally, two colors have been used to make the mark more distinct and more economical in its various applications.